The new Norwegian Cruise Line cruise ads are designed to reach the consumer market. They also target women. New advertising campaigns are being launched by Princess Cruises, Costa Cruises, and Celebrity Cruises. Let's take an overview of some of them. Which ones are the most efficient? Which ones are most relevant and useful for cruise travelers
Norwegian's new ads target the consumer market
Norwegian Cruise Line launched a new $100 Million brand campaign. The campaign aims to build a brand and appeal to the consumer market. The Norwegian Cruise Line has long been known for their "freestyle" cruising experience. The ads will reach all touch points for consumers, from travel agents to guest.
The campaign features a brand essence video showcasing the enthusiasm and passion of Norwegian cruisers. The video is set to Queen’s “I Want to Break Free” music. The new advertisements will run for six consecutive weeks and will be broadcast on 41 television channels. ABC will air a 30-second spot and seven national cable networks will air two 15-second spots.
Celebrity Cruises launches a new advertising campaign
Celebrity Cruises' new campaign aims to encourage customers to book vacations. It features footage of exotic animals, people enjoying cocktails and other dining experiences. It's simple: Take a cruise with Celebrity Cruises to experience the wonders of the world.
Celebrity's campaign for 2020 and 2022 is designed to entice customers who are planning to book a cruise. In an effort to attract more customers, the cruise line is investing millions of dollars in its new ad campaign. The company's executives acknowledged that the current climate is challenging for consumers and businesses alike and have taken positions regarding a number of issues, such as the rise of hate crime in France and the United Kingdom.
Princess Cruises' advertisement campaign
Princess Cruises' new campaign aims to change people's perceptions about cruising. It is made up of a series of TV spots, print ads, radio ads, and digital ads. These ads emphasize the positive aspects and positive effects of cruising. The ads are based on research from Princess that found people were looking for new experiences and deeper relationships after a cruise.
This will be the company's first major advertising campaign since its demise in 2010. The campaign will be the biggest in the industry, costing $20 million. It will appear online and on television networks and cable channels. The campaign will also include a series print ads which will appear in USA Today, Travel & Leisure and other publications.
Costa Cruises' ad campaign
Costa Cruises just launched a new advertising campaign on six European markets. This campaign was inspired by the brand's 'The holiday we miss' slogan. The video was created by DUDE, a creative agency led by creative directors Livio Basoli and Lorenzo Picchiotti. The campaign also includes a holiday wall that will be continuously updated with new content.
The ad campaign will run across various platforms, including television, cinemas, and online. The company will also feature the ad on all its social media pages. The ad will also be used at point of sale in travel agencies. Costa Cruises is the first to launch the campaign and it will continue throughout the holiday season.
FAQ
Shouldn't I book my cruise early?
Sometimes it is not necessary to book a cruise early. You may find that you save money by waiting until the last minute. You should book in advance if you don't want to wait. This allows you take advantage special offers and promotions offered cruise lines.
Do you need a passport to go on a cruise?
A passport is necessary to travel all over the world. It lets you visit any country without requiring visas or any other paperwork.
You might not be allowed into certain countries if you don't have a passport. It allows you to travel longer abroad.
Are there any drawbacks to cruising
You should consider the pros and cons to cruising. Some people don't like spending their entire vacation on boats. Others may prefer to be near the shore or in a resort. Others might feel uncomfortable leaving land for such a long time. These worries can be easily overcome by taking a cruise that leaves you plenty of time to ashore.
Statistics
- The line estimates savings of 50% when you purchase this bundle. (travel.usnews.com)
- *20% Gratuities Apply on Free Unlimited Open Bar; Free Specialty Dining. (ncl.com)
- If you're traveling alone, you may also need to factor in a single supplement, adding up to as much as 100% of the cruise fare. (travel.usnews.com)
- You can save 15% off the total price if you book in advance of your trip. (travel.usnews.com)
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How To
How to stay safe when on a Cruise Ship
Before you embark on your cruise, there are many things that you need to know. So that you don't get in trouble, it is important to know how to behave aboard. Here are some safety tips that will help you enjoy your trip.
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At all times, be aware of your surroundings. On cruise ships, people often congregate, especially at mealtimes. You can easily become distracted by the chatter and food of others. This shouldn't distract you from the work you are supposed to do. If you see someone doing something dangerous, like smoking or drinking alcohol, tell them politely to stop.
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When you board the ship, keep your room key close by and give it to the person checking in. You'll be easily found if something happens. Make sure you have your passport handy too.
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Keep valuables hidden from view. Most cabins are equipped with drawers beneath the bed. It's a great spot to store money, passports, and credit cards. Keep your valuables out of sight. Put your bags away in the closet so no one can see them.
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Keep hydrated. It can be hard to remember that cruise ships provide ample water. Use the free bottled water that is available onboard. You should avoid becoming dehydrated. Dehydration can lead to fatigue, crankiness, and even fights.
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Be attentive to all announcements. Announcements can be found everywhere including on television screens and on public address systems. They include safety procedures and emergency exits as well as weather reports. Pay attention to these announcements. These announcements could save your life.
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Always lock the cabin before you leave. Never leave your cabin unlocked, no matter how friendly a crew member seems. Unlocked doors are often used by thieves to gain entry. Ask a crew member first if you need to use the bathroom.
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Do not go overboard by yourself. If you fall overboard, it takes time for the ship's crew to rescue you. Your body may be attracted by sharks and other sea creatures. It is best to wait for help.
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Never smoke inside the elevator. These elevators are pressurized and smoke can build up quickly. If you feel dizzy or lightheaded, get off immediately. The fresh air outside doesn't necessarily mean you can breathe easily.
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Know the evacuation procedure. Every year, thousands are killed in elevator accidents. Follow the screen's instructions if an emergency happens.
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Be familiar with the fire drill. Fire drills are held regularly, often once per day. Everyone on deck needs to evacuate during a drill. Follow the crew members' instructions. Once the drill is complete, go back to your cabin and lock the door.
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Before accepting food or drinks, ask questions. Cruisers are often concerned about food poisoning. Many people don’t know that certain foods may not be safe to consume while aboard a cruise ship. Raw oysters, for example, are not allowed on most cruise ships. If you are unsure about the safety of the food, refuse to eat it and ask for another one.
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Be careful when using the pool. Many passengers have accidentally fallen into the pool. You should not fall into the pools unless someone spots you. It is possible to slip and tumble on the deck at any given moment. You should always wear good footwear and be aware of your surroundings.